Last September, Prince Harry and Meghan Markle embarked on a collaboration with the giant Netflix. Only the couple will have to be very careful about their image, now that they have signed a multi-million dollar contract.
This is THE big project the couple has been preparing for months. On September 2nd, the New York Times revealed that Prince Harry and his wife Meghan Markle have signed a contract with Netflix, and in the same vein, have launched their own production company – whose name has not yet been revealed. The couple have agreed to a $100 million deal to produce documentaries and films to be broadcast on the US streaming platform.
Only with such a contract and such commitments also come heavy repercussions. It must be said that Prince Harry and Meghan Markle will be watched very closely, whether by the American people, the British people or members of the royal family.
According to the confidences of Eric Schiffer, an expert in brand and reputation management, the Sussex couple will have to take particular care of their image. “The multi-million dollar deal comes with problematic pressure for Meghan and Harry’s brand to deliver results, and above all they must not be seen as spoiled elites who are not prepared to take up the challenge,” the expert told the Daily Star.
The Holy Grail of Hollywood celebrity elitism
If the content offered by Prince Harry and Meghan Markle is successful, their contract with Netflix can seriously propel them to another level of Hollywood notoriety and recognition, just as it did with Michelle and Barack Obama.
The couple had signed a contract with Netflix through their company Higher Ground Productions, after leaving the White House in 2018. Shonda Rhimes, the pope of the American series, had also signed a contract with Netflix in 2018 after leaving ABC.
“The contract makes Meghan and Harry celebrities in Hollywood, just as the Obama and Shonda Rhimes have done before,” Schiffer added. “This epic contract allows Meghan and Harry to achieve something they could not have had without each other, they have reached the Holy Grail of celebrity elitism in Hollywood,” the expert concluded.
